Idiot's Guide to Advertisements

Beyond annoying the hell out of me, ads that really think you're an idiot (or hope to attract idiots) offer mild entertainment.

Today's example comes from Progressive Insurance. Tagline: "Hey, if they're this friendly when you're LOOKING for insurance, imagine how they'll be when you have it." (or something to that effect).

I'm not an expert on ad agencies, but how far up your ass does your head have to be for you to FORGET that you're in the business of sales, and it is the prupose of sales to find clients. As such, it's really easy for people to imagine you being friendly when you're "LOOKING" for insurance but not so friendly once they've closed the deal. If you work for Progressive, or know anyone working on their ad campaigns, word of advice, the insurance company from heaven image doesn't fly to well.